Chapter 16: AdWords Reports: How to Extract Actionable Information

Your AdWords account will accumulate a variety of statistics that are available through the AdWords reporting interface. There are three steps to creating any report. The first is understanding what you need to know, the second is extracting the data from AdWords, and the third is analyzing the report. In this chapter, we will examine how to create a report, and then take a deep look into each of the reports and how to use them to improve your account’s performance.

Chapter Contents

• Choosing General AdWords Report Settings
• Using Reports to Optimize Your Account
• Best Practices for Using AdWords Reports