In the previous chapter, you learned about the questions you need to ask to devise your social media strategy. It’s very important to note that all of these questions relate to listening and communicating. You need to listen and communicate consistently and regularly so that you don’t lose sight of what individuals say about you.

When you actually implement your social media strategy, you will need to follow the conversation and respond where appropriate. Using the goals you have established in the previous chapter, you will need to determine which content is best for your target audience. Establishing yourself as a respected community member among your audience is an important next step. Your audience and those surrounding you will be of increasing importance when you engage in a full-fledged social media campaign.