Content Is Not King (Not by Itself, at Least)

There’s a very common saying in the search engine marketing sphere: content is king.

In other words, you can write everything and your visitors will come. You can start a blog and just keep writing. Eventually, people will find you and become loyal followers. You can write an exhaustive article on a topic about which you are incredibly knowledgeable, and hope that the right people eventually discover that article and share it with their friends. That is the meaning of the “content is king” mantra.

This idea by itself, however, is not entirely true. How many times have you accidentally stumbled on a great article online that nobody seems to be talking about? Chances are, it happens more often than not.