What Makes “Social Media” Marketing Different?

Now that we’ve established some of the benefits of social media marketing, it should be clear that traditional marketing tactics are not as effective as they once were, because consumer trust in these media forms has declined. Today, information is more easily accessible online, and more significantly, that information is a lot easier to find. Generations are becoming increasingly digital-savvy. Text messaging and web activity are becoming second nature (and are claiming addicts on a daily basis). If a consumer is seeking out information about a particular product, she won’t necessarily sit down with a cup of coffee and read her favorite magazine to find information about the product; she is more lik....