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Foreword

Foreword

Dave McClure

Startup Investor and Tech Blogger, 500 Hats LLC

Your lights are on, but you’re not home
Your mind is not your own
Your heart sweats, your body shakes
Another kiss is what it takes
You can’t sleep, you can’t eat
There’s no doubt, you’re in deep
Your throat is tight, you can’t breathe
Another kiss is all you need

Whoa, you like to think that you’re immune to the stuff (oh yeah)
It’s closer to the truth to say you can’t get enough
You know you’re gonna have to face it
You’re Addicted to Love

Robert Palmer, “Addicted to Love” (1985)

Hello…my name is Dave, and I’m a Facebook-aholic (“hi Dave, keep coming back!”). The rest of you may not be addicted to social media the same way I am, but I guarantee you it’s only a matter of time. Now that Oprah and CNN have become run-of-the-mill street-corner pushers for social media crackpipes like Facebook and Twitter, you can bet the rest of the consumer mainstream ain’t far behind. Mark my words, folks: we’re all being seduced by a dangerous and sexy online mistress named Social. If you haven’t fallen for her yet, you will.


  

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