The Bottom Line

When it comes to social media marketing, the rules of engagement are different. Altruism rules above all. Authentic online relationships can further your cause and help foster real relationships that can flourish offline. In fact, you need to always think about the relationships before you think about the marketing goals, which in most cases will be your bottom line for participation on these services (despite the fact that they are just fun in and of themselves). Your first step should be to seek neighborhoods of shared interest. After you determine that there is curiosity in who you are and what you do, that’s the appropriate time to seek a business relationship. That curiosity may not always come, but....