Writing for Blog Audiences

If you’re ready to begin writing your blog, you need to consider crafting a voice that is believable, genuine, and transparent. The most successful blogs offer a level of transparency between the reader and the writer. Instead of merely providing a corporate manuscript, blogs help readers view individuals in corporate positions as humans. Blogs have a different overall feel, and convey your thoughts about your business in a more informal and humanizing way, thus ensuring that posts are well received. The right corporate blogging types have voices that are heads above the crowd.

In reality, every big company has a website. Among these, however, how many big companies engage in blogging or social media to communicate with their potential and current shareholders? Not very many.^[52] Blogging, then, is a great way to influence hundreds of thousands of web surfers who may be interested in your product offerings. Above all, blogs are very powerful because they allow you to be more direct with readers and build real relationships with them.