3.2. Working with Google

Google wants you to succeed. Successful content websites and pages represent advertising target destinations. Creating new places for Google’s ads is important to Google because it is a significant revenue source for Google. Unless you have millions of visitors to your website, you probably will not receive personal advice from someone who works for Google. But any site, no matter how big or small, can take advantage of Google’s tools for webmasters.

The tools that Google makes available fall into four categories (Google tends to describe “documentation” as a tool):