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Chapter ten Application selling > The introduction programme - Pg. 215

Application Selling 215 The customer presentation will include the following: an introduction slide; summary details of the applications that you cover in the industry; flow diagrams of the processes (where applicable); typical specifications of your product; features and benefits of your product; a technical presentation of your product (where applicable), which could be a separate presentation that you may already have; a selected list of references in the industry; product and/or site photographs (where applicable). The training presentation will include the following: an introduction slide; key facts about the industry you are targeting; summary details of the applications that you cover in the industry;