213 Your marketing 10 in your prospect's pocket " " " Whatever the device you use for getting your information out, it should be the same information. tiM beRneRs-lee Mobile is about people and people are mobile. PeteR vesteRbACkA, Rovio (CReAtoRs of AnGRY biRDs GAMe) There was a time when we reached in our pocket to jingle our change. Today, it's our pocket that jingles us... as we reach not for change, but for our mobile devices. DAn hollinGs (WWW.DAnhollinGs.CoM) O u r C h a p T E r p l E D g E TO yO u When you reach the end of this chapter you'll have answers to the following questions: What is mobile marketing? What is the potential for mobile marketing? How do I go about setting up a mobile marketing campaign? What can mobile marketing do for my business? What are the top tips for building a successful mobile marketing campaign? What role do mobile apps play in an increasingly mobile marketing world? How significant are location-based apps and mobile gaming? What are the privacy issues surrounding mobile?