243 What's next? 11 " For marketing to service the new needs of business, and for it to profit from rather than suffer from the changing world of media, it will have to adapt in a radical way. ChRis WARD, MiCRosoft Msn, ` the fUtURe of DiGitAl MARketinG' Get your head out of the television space and into the video space... everything on video and video on everything. oveRheARD At the lAUnCh of `the best DiGitAl MARketinG