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local search results

Search results that feature business personal listings with addresses and other contact information. These can be included in regular search listings or local-specific search engines. Search results ranked based on traditional ranking factors as well as their proximity to searchers location or, in some cases, the city center. As geolocation factors become more closely integrated with mobile search, the actual area code of the phone doing the searching might even be integrated when other methods of geolocation are unavailable. Local results are also heavily weighted on star rankings, so reviews and comments from satisfied customers are important.

localization

Some search engines adjust search results based on the location of the searcher, so someone searching in New York will get different results than someone searching in Los Angeles. More dramatically, someone searching in Houston might get different results than someone searching from London, even if they are both searching from Google.com. This means that, again, just because you are ranking well in one place does not necessarily mean that you are ranking well in another place.