About the Author

Liana “Li” Evans has been active full-time in the search marketing arena since 1999, becoming well versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is the Director of Social Media for Serengeti Communications, a Washington, DC-based Online Marketing Consulting firm. Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and Social Media architect for a Fortune 500’s multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures. She holds degrees in both Public Relations and Information Technology, which lend well to working with client strategies in Social Media and Search Marketing. She speaks and trains Social Media and SEO at Search Engine Strategies and other industry conferences.

You can reach Li at www.lianaevans.com and on Twitter at@storyspinner.