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Chapter 24. Audiences Trust Icons and Av... > When Should You Change Your Avatar?

When Should You Change Your Avatar?

Changing your avatar is sometimes appropriate. If you are working in social media marketing on a more personal level and you are using a photo of yourself, it’s perfectly acceptable to change your avatar to new photos that reflect your current look. If you have a few pictures of your current look, switching them frequently keeps things fresh, especially when the face of the person really isn’t changing.

However, companies being represented online by multiple people should think carefully before changing avatars. Companies want to establish a brand or presence, so maintaining a consistent look and feel is important.


  

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