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    Part V: How Social Media Fits into the O... > YouTube is the Second-Largest Search...

    40. YouTube is the Second-Largest Search Engine

    Although YouTube isn’t technically a search engine, it is the second most popular site used to conduct searches on the Web. Since late spring 2009, YouTube has consistently outranked Bing and even Yahoo! for searches conducted on a site. According to a 2010 comScore report, YouTube cemented itself as the second-ranked site for conducting searches (see Figure 40.1).

    Figure 40.1. ComScore ranks YouTube as the second most searched on website.



      

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