The Internet Amplifies

The Internet is a powerful tool for marketers and consumers. This can be a blessing and a curse. When planning a social media strategy, marketers must keep in mind how the Internet can amplify a message, whether it’s their own message or someone else presenting a message about them that they have no control over.

Messages on the Internet take mere seconds to travel across the globe. Someone in Japan can form an instant opinion about your company within moments of a community member in Florida posting an experience with your product. When three other people chime in that they had the same experience, that message is amplified. If the poster’s opinion is that your company operates opposite of your philosophy, a bad reputation will be amplified on the Internet.