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Part I: The Basics of Social Media

I: The Basics of Social Media

 

1 It’s Not Easy, Quick, or Cheap

 

2 Understanding Social Media Strategies

 

3 Goals Need to Be Defined

 

4 It’s ROC (Return on Conversation) not ROI (Return on Investment)

 

5 Know Who Your Audience Is and What They are Doing


  

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