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CHAPTER 4: Creating Real Value Using You... > Rules for an Effective ``No Negotiat... - Pg. 65

Q C R E AT I N G R E A L VA L U E U S I N G Y O U R P R I C E P O I N T 65 icy must have offerings that allow it to distinguish itself from the competition. Examples of industries that fit these criteria are those of a service nature or with a high level of value-added services associated with the products the customer is purchasing. Sur- prisingly, there are more industries that fit this description than you may initially realize, including healthcare, consulting services, financial services, technology, and even software, to name only a few. If your industry fits the criteria outlined, then you have a very high probability of being able to success- fully implement this strategy. Rules for an Effective ``No Negotiation'' Policy