152 HIGH-PROFIT SELLING Q able relationships that will help further your presence in the industry. Not only will you build your presence, but along the way you also will learn a tremendous amount of additional information about your industry to help you with your selling process. I've never met anyone who has been a key player in an industry trade association who has not gained some long- term value out of it. The long-term value more often than not shows up as higher profit from both existing and new customers. Time Well Spent Selling more without even being there is more than just an