148 HIGH-PROFIT SELLING Q If you still doubt the merits of putting your information online, let me ask you a question. Would you show up for a sales call barefoot and wearing an old college T-shirt and ex- pect to make an impact? Yes, you would make an impact, but certainly not a professional one. This analogy should help you start to see that your Internet profile is part of how you ``dress'' to meet a customer. ``Vendor Validation'' If you sell professional services or anything other than the most basic of commodity items, you need to realize that com- panies will often follow a person or another company on the