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High-Profit Selling: Win the Sale Without Compromising on Price
By: Mark Hunter
Publisher: AMACOM
Pub. Date: February 14, 2012
Print ISBN-13: 978-0-814-42009-6
E-Book ISBN-13: 978-0-814-42010-2
Pages in Print Edition: 272
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Overview
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins short-term strategies that are destructive to the long-term sustainability of their business.
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