Preface

Relying on mainstream media to break stories is oh, so 1990s. Marketing is changing, and it’s changing fast. As fresh avenues of communication have arisen, traditional marketing tactics of yesteryear are becoming less effective. It’s time to embrace a whole new way to build your brand, find new customers, and add value.

The Web is playing a critical role in this transformation, and it’s absolutely crucial that you understand how this works. We’re sure you’re going to love this brave new world of online marketing.