Chapter 1: Discovering International Search Engines

In This Chapter

Dealing with international copyright issues

Targeting international audiences

Identifying opportunities

Quantifying how many people search

Throughout this book, we talk mainly about what to do to optimize for search engines in the United States, but what about the international market? What about Europe, Latin America, and Asia? This minibook covers what you need to know about working on an international level.

In this chapter, you discover all the basics you need to know to start thinking globally. International copyright laws are different from domestic copyright issues, so you should definitely do some research before you jump right in. After you familiarize yourself with the law, you figure out how to actually target your international audiences. Cultures and languages vary across the globe, and if you don’t properly adjust your market strategy for your international audiences, you risk failure.