Chapter 5: Adapting and Crediting Your Content

In This Chapter

Optimizing your content for local search

Creating region-specific content

Maximizing local visibility

Understanding intellectual property ownership

Knowing what to do when your content is stolen

Filing for a federal copyright

Incorporating content from other sites

Giving credit to original authors

If you’ve applied the ideas laid out in Chapters 1 to 4 of this minibook, you are well on your way to a successful web site. Your web site hopefully contains lots of engaging content that your users love, with pages focused on your keywords (specific words or phrases entered in a search query) so that search engines can clearly establish your site’s subject relevance.