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Chapter 2: Building an SEO-Friendly Site > Allowing for Expansion

Allowing for Expansion

When you’re building your web site, remember to allow for future expansion. A web site is never “finished” any more than a business can ever set itself in stone. To be successful, especially in online marketing, you must stay flexible and allow room for growth — including on your web site.

Database engineers have to think about future growth when they create a new database structure. They do not want to be in a position where the entire database needs to be torn apart and rebuilt simply because it cannot accommodate adding another layer of storage. Similarly, you don’t want to box yourself in when it comes to your site design. To some extent, you can foresee future needs and plan ahead logically. Think about


  

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