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Chapter 2: Building an SEO-Friendly Site > Planning Your Navigation Elements

Planning Your Navigation Elements

Navigation elements make up the roads and highways of your web site. They’re the transportation system that can help people move smoothly from place to place, following clear signposts through well-marked paths. On the other hand, a web site’s navigation can make people frustrated and hopelessly lost, causing them to press the first Back button and get out of town.

If you create a good navigation plan right from the start, it’s easy for site visitors and search engine spiders alike to move around your site. In fact, if your site doesn’t have a good navigation system, it’s unlikely that the search engines can thoroughly index your site. Sites with a clear directory structure, siloed content, and easy-to-follow navigation are at an advantage over sites without these foundational elements.


  

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