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Chapter 2: Establishing Content Depth an... > Making the Text Readable

Making the Text Readable

Your text content needs to be plentiful and focused for the search engines, but it also needs to be readable for your users. Here are some tips for improving your text’s readability:

Use a spelling checker. When your writing includes spelling errors and typos, what does that say about your company? It may communicate that you are unprofessional, that you have no quality control, or that you simply don’t care — none of which are good impressions to give your site visitors. Spelling checkers don’t catch everything, but they can point out things that aren’t even words. Then have someone proofread to catch any remaining problems.

Break your writing into smaller chunks. When we recommend a minimum of 450 words per page, we aren’t suggesting you put it all into one gargantuan paragraph. It’s difficult to read large blocks of text on a screen. Short paragraphs of three to five lines are easier to track with your eyes. It’s also easier to hold your readers’ interest and keep them moving to the next thought when you separate a piece into short sections. You can use Bullet1s, a Q&A (question and answer) format, lists, subheadings, and other techniques to make your text more digestible.


  

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