Building Enough Content to Rank Well

How much content do you need in terms of words per page and pages per subject? Before we tell you our SEO best practices, we want to stress that the answer greatly depends on what is normal for your industry and keywords. When you research your competitors’ sites that rank well for your keywords, some of the things you want to find out are how many indexed pages they have and how many words are on the pages that outrank yours. (Note that Book III explains how to do competitive research in detail.) Analyzing these figures among your competitors gives you an indication of what level of content is currently succeeding in the search engines for your keywords. This helps you know how many pages and words you need to play in their league.