Selecting the Proper Keyword Phrases

When you’re doing a search, you must use the proper phrase as a search query. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query. For example, [Poughkeepsie classic car customization] is a good example of a keyword phrase.

Search engine users find what they are looking for by searching for specific keywords or keyword phrases and choosing the most relevant result. You want your site to have as many opportunities to be included in those search results as possible. In other words, you should try to use every keyword phrase that you think someone might search for in order to find your site.

Usually when people do a search, they type in a keyword phrase rather than just a single keyword. Fifty-eight percent of search queries are three words or longer. So, having keyword phrases on your site increases your web site’s chance of appearing higher on the page rank (because more keywords match the search query). The click-through rate (how many people click your listing to go to your site) also increases when more words match the search query. Your conversion rate (how many visitors actually purchase something, sign up, or take whatever action is appropriate on your site) also increases because you’re more likely to have what the user is looking for.