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Tracking Conversions

Your web site’s objective is to make you money, not just sit out in cyberspace and look pretty. Each activity on your site should be subtly directing the visitor toward a conversion. A conversion is a term used by marketers to describe the final outcome of a site visit. As long as that visitor does what you want them to do, they’ve completed a conversion.

Before any further analysis can be done, you need to identify which processes on your web site you want to measure and how your web analytics solution will help in the measurement.

As a rule of thumb, keep these three things in mind when you decide which processes to measure:

Contact: Make sure visitors can contact you if they have difficulty with the process.


  

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