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Chapter 3: Adding Keyword-Specific Conte... > Developing Content Using Your Keywor...

Developing Content Using Your Keywords

After you have your categories and subcategories mapped out, look at your web site content and choose (or plan) a landing page devoted to each one. For every landing page, you also want to assign a primary keyword or keyword phrase. In other words, your site needs to have a focused page on each of your important keywords.

Your goal is to have the search engines recognize what each one of your landing pages is most relevant for so that it can show up in search results for its keywords. And the better you can focus your content on those targeted keywords, the higher your URL is likely to be in the list.

Your web site’s landing pages present the all-important first impression to site visitors. You want to make sure your landing pages not only put your best foot forward but also interest visitors enough to entice them to go further, and hopefully convert. The pages have to look good to users and search engines.


  

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