Promoting Media on Social Networking Sites

Social media sites are another way to get links via relationship building. Posts that promote your Engagement Objects are good forms of link bait that can pay off with huge amounts of traffic and short term links. Taking advantage of the social media sites requires some advanced planning. After you identify which site would be best for your subject, you still need to make some decisions about how, when, and what. If you plan to submit different forms of media to social networking sites, consider optimizing it for those sites first. The media in question includes videos, podcasts, and images.

If you have videos, put them on your web site, as well as on video-sharing sites such as YouTube. People who view them on the other video-sharing site read your description and hopefully follow the link back to your site that you include in the description, as shown in Figure 5-2.