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Chapter 6: Solving SEO Roadblocks > Avoiding 302 Hijacks

Avoiding 302 Hijacks

Here’s a scenario that we hope never happens to you: Your web site is running smoothly and ranking well with the search engines for your keywords. One day, you find that your search engine traffic is dropping dramatically. Then you notice that your pages have disappeared from the search engine results pages.

This nightmare scenario could mean that your site was a victim of a 302 hijack. A 302 Redirect is a type of redirect (an HTML command that reroutes a user from one page to another automatically) used to indicate that one web page has temporarily moved to another URL. The search engine retains the original page in its index and attributes the content and link equity of the new page to the original page.


  

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