CHAPTER 72

USE GUEST ARTICLE SWAPS FOR EASY EXPOSURE TO TARGETED AUDIENCES

Once you've identified potential partners that are serving a similar target niche you can do article swaps with them to help spread your message. Blog swaps or newsletter article swaps allow both of you to gain exposure that you otherwise would not have had. Often industry-specific blogs are open to guest articles as well.

Even if the other list owner or blog owner isn't interested in sending you an article in exchange, you'll find that many are open to posting your article simply to provide their readers with quality content. You won't know until you ask!

Don't just look for blogs in your niche. Try to find markets that serve on the edges of your market, but that serve a similar demographic. For example, I've found that real estate investors tend to respond very positively to my Internet marketing advice articles—even when I have no mention of real estate in the article.