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Chapter 13: International Keyword Resear... > The Challenges of International Keyw...

The Challenges of International Keyword Research

With roughly 63 percent of the world’s online population using languages other than English, international SEO, otherwise known as global SEO or multilingual SEO, is an important component of an effective global Internet marketing strategy.

Most standard search engines and directories have a local version for different countries around the world. You can view a comprehensive list of these international search engines at Search Engine Colossus (www.searchenginecolossus.com).

As you might guess, some search engines are better than others, and they work differently, too. They also have different criteria for inclusion. Some may demand that the site be in the local language, others demand a local URL, and still others expect the search company to be incorporated locally.


  

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