What’s Inside

Here is a glance at what’s in each chapter:

Chapter 1, “Keyword Research History and Its Evolving Role in Marketing,” lays the foundation for understanding keywords and how they have evolved into the formidable resource they are to marketers today.

Chapter 2, “How to Develop a Successful Keyword Strategy,” provides you with the latest tips and insights for establishing, measuring, and implementing a successful keyword strategy.

Chapter 3, “Keyword Research Tools,” outlines the types of tools you should have in your toolbox and reviews some of them to show you how they can work to help you with your keyword research activities.

Chapter 4, “Finding Keywords,” outlines processes and methodologies to help you brainstorm and find all possible keywords that are candidates you can use within your campaigns.