Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 6: How Social Visibility Happens > Encourage Shares to Happen Naturally

Encourage Shares to Happen Naturally

It should be very clear to you now that the share function is the key tactic for building socially visible content. So does that mean you should ask for a share each time you post something? Absolutely not. If people love your content, they’ll share it naturally.

Different people engage with content in different ways. Most people will Like, or +1, or leave a comment almost without thinking. Some people share a lot of content; others are more reticent. Asking them to share, however, significantly raises the engagement bar. When you ask people to share, you’re asking them to explicitly promote your business to their networks. That’s a form of endorsement, and while your fans might not call it that, they know it in their gut. Before they share, they’ll pause to consider if this is a business or idea they are willing to be associated with.


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free 10-Day Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint