Glossary

In this section you’ll find a list of terms used throughout the book as they relate to Engagement Marketing.

Aggregator A web-based tool or application that collects syndicated content.

App Short for Application, this is a program or add-on, usually for Facebook or for a mobile device (i.e., an iPhone or BlackBerry). Its purpose is to deepen user interaction and provide greater depth of functionality and engagement. For example, Facebook has created apps for the iPhone and Android phone to enhance the mobile Facebook experience.

Comments Many social media sites encourage readers and viewers to leave comments on content that others have posted, whether that content is a quick status message, a video, an article, or a picture. Some sites, like Facebook, use the number of comments to determine the placement of a post in a user’s News Feed. On YouTube, video “owners” have the ability to turn off comments for an individual video.