Facebook Marketing For Dummies, 3rd Edition > Part I: Preparing for Success on Facebook

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Facebook Marketing For Dummies, 3rd Edition

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Table of Contents

Part I: Preparing for Success on Facebook

Chapter 1: Marketing in the Age of Facebook

Chapter 2: Researching and Understanding Your Target Audience

Chapter 3: Developing a Facebook Marketing Plan

Part II: Building Your Facebook Presence

Part III: Engaging with Your Customers and Prospects on Facebook

Part IV: Marketing beyond the Facebook Page

Part V: The Part of Tens

Cheat Sheet

Part I: Preparing for Success on Facebook

Part I Preparing for Success on Facebook In this part . . . Are you ready to market your company on Facebook? Part I talks about what to keep in mind when entering the world of Facebook marketing, such as how to define your target market on Facebook, how to add Facebook into your marketing mix, how to maximize the networking effect within Facebook, and how to develop a marketing plan that will best promote your business on Facebook.

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