Bonus Chapter

Leveraging AdWords in Other Media

As part of our plan to make Google AdWords For Dummies a blockbuster bestseller, we tried to convince our publisher to use an image of a sparkly vampire biting a beautiful girl on the cover. Because that suggestion obviously didn't fly, we have to opt for strategy number two: convincing you that AdWords is one of the most powerful marketing tools available to any business, regardless of whether you can make any money using AdWords.

You heard us right. (Unless you're listening to this on a Kindle with that creepy text-to-voice feature, in which case you might have just heard, “regardless of the weather, you can make Penny honey using AdWords or not.”) Even if it never breaks even and never brings you enough qualified traffic to justify the time you spend on it, the insights you can get from a well-constructed and carefully monitored AdWords account can provide the rocket fuel to launch your business to a whole new level.