Index

• Numerics •

1-per-click column, Google AdWords Campaigns tab, 104, 108–109

80/20 principle, 224–225

• A •

A/A split test, 297–299

A/B split test, 297

abbreviations, 158

accessing Google Website Optimizer, 297

Account Access subtab, Google AdWords My Account tab, 34

accounts

activating, 34–36

ads

receiving no impressions, 36–37

when accountholder cannot see, 37–38

All Online Campaigns view

average CPC, 45

average position metric, 45–46

budget for campaigns, 42

clicks, 43–44

cost, 45

CTR, 45

impressions, 44

names of campaigns, 41–42

overview, 41

status of campaigns, 42–43

bulk changes to

ads, 192–194

keywords, 192

overview, 192

Campaign Management tab, 39–40

campaigns and, 30–33

cloning for expansion of, 319–321

Display Network row, 51

expansion of, 318

Individual ad group view