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Appendix A: Worksheets > Chapters 8–12

Chapters 8–12

Chapter 8: Week 1: Build a Social Media Campaign

Monday: Combining Touchpoints and Feedback

Questions to Answer:

What marketing channels are you using now to generate awareness?

_______________________________________________________________________

What channel is your top performer in terms of ROI? How are you measuring this?

_______________________________________________________________________

What are you doing at the point of sale?

_______________________________________________________________________

Which of your identified touchpoints are working? Which are not?


  

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