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Chapter 6: Week 3: Touchpoint Analysis > Quantifying Touchpoints

Quantifying Touchpoints

This week you’ll complete a basic touchpoint analysis. Recognizing that you will do this in a week—I’ve spent months on similar assignments—the focus will be on the mechanics and the application of touchpoint analysis to a specific area of your business. Once you’ve finished, you can expand this technique as needed or guide your internal team (or your agency) through this to build a larger, holistic view that can guide your entire organization. You’ll start by picking a focus area and gathering some data. Throughout the week you’ll build on that, completing a basic touchpoint analysis on Friday.


  

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