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Chapter 8: Week 1: Build a Social Media ... > Quantifying the Social Feedback Cycl...

Quantifying the Social Feedback Cycle

You’re going to start this week by combining the metrics you’ve been gathering with the social feedback cycle and touchpoint map you created. In the section that follows, you’re going to extend the metrics you looked at last week and tie them to the specific objectives that drive your social media campaign.

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Tip: A set of worksheets covering this week’s exercises can be found in the appendix. In addition to these printed worksheets, you can also download electronic copies and access related resources at the website accompanying this book. Complete information regarding these resources and the website is included in the appendix.


  

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