Social Media Marketing: An Hour a Day, Second Edition > Cover - Pg. : Safari Books Online

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cover

Table of Contents

Publisher's Note

Acknowledgments

About the Author

How to Use This Book

Part I The Foundation of Social Media

Chapter 1: Backlash

The Early Social Networks

The Pushback Begins

The Backlash: Measured and Formalized

The Main Points

Chapter 2: The Marketer’s Dilemma

The Roots of Avoidance

Early Online Word of Mouth

The Social Web Blooms

Nielsen Adds Social Metrics

The Main Points

Chapter 3: What Is Social Media?

Social Media Defined

Social Media and Marketing

Social Media as a Guidepost

The Elements of Social Media

The Main Points

Part II Month 1: Prepare for Social Marketing

Chapter 4: Week 1: Web 2.0, The Social Web

Social Networks: The Power of the Collective

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