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    Cover

    Cover

    Table of Contents

    Cover

    Additional praise for Taming the Big Data Tidal Wave

    Wiley & SAS Business Series

    Title page

    Copyright page

    Dedication

    Foreword

    Preface

    Acknowledgments

    PART ONE: The Rise of Big Data

    CHAPTER 1: What Is Big Data and Why Does It Matter?

    WHAT IS BIG DATA?

    IS THE “BIG” PART OR THE “DATA” PART MORE IMPORTANT?

    HOW IS BIG DATA DIFFERENT?

    HOW IS BIG DATA MORE OF THE SAME?

    RISKS OF BIG DATA

    WHY YOU NEED TO TAME BIG DATA

    THE STRUCTURE OF BIG DATA

    EXPLORING BIG DATA

    MOST BIG DATA DOESN’T MATTER

    FILTERING BIG DATA EFFECTIVELY

    MIXING BIG DATA WITH TRADITIONAL DATA

    THE NEED FOR STANDARDS

    TODAY’S BIG DATA IS NOT TOMORROW’S BIG DATA

    WRAP-UP

    CHAPTER 2: Web Data: The Original Big Data

    WEB DATA OVERVIEW

    WHAT WEB DATA REVEALS

    WEB DATA IN ACTION


      

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