All Star Sales T eams 3. Relevant answers: Although relevancy is always specific to the client's environ- ment, the answers furnished are consistently: honest, detailed responses to every question. responses that reconcile with the values and direction of the organization. The Short Answers to Sales Success Strong sales managers inherently know the eight answers to a winning sales program: 1. Develop measurable and challenging result expectations that reconcile directly to your business plan. 2. Ensure that sales objectives reinforce the organization's vision, strategy, and operating style. 3. Let what defines you as a company be the determining factor