Resources for Your Publicity Campaigns n 287 About the Author ince her first appearance in print in the Sunday New York Times in 1981, Marcia Yudkin has built a global reputation as an author, publicity and marketing consultant, and speaker. Her 11 books include Web Site Marketing Makeover (Top Floor Publishing) and Internet Marketing for Less than $500/Year (Maximum Press). Her articles have appeared in hundreds of magazines, includ- ing The New York Times Magazine, TWA Ambassador, USAir Magazine, and Business 2.0. She has been featured in Success Magazine, Entrepreneur, Business96, Business99, Home Office Computing, Working Woman, dozens of newspapers throughout the world, and four times in the Sunday Boston Globe. Her "Marketing Minute" segment ran weekly for more than a year on WABU TV throughout New England, and she has written S