Resources for Your Publicity Campaigns n 269 VoiceText Communications. www.voicetext.com. Besides providing bridge lines for rental, they'll record your teleseminar for you to dupli- cate and sell on CD. R ECOMMENDED B OOKS Although a few of the older books are out of print, used copies are available at the major online bookstores. Check your local library, too. O N G ETTING M EDIA P UBLICITY Borden, Kay. Bulletproof News Releases: Help at Last for the Publicity Deficient, second edition. Marietta, Ga. Franklin-Sarrett Publishers, 2002. This book is very useful if you're aiming at publicity in your local newspaper. Brown, Lillian. Your Public Best, second edition. New York: Norton, 2003. From the former chief TV make-up artist for CBS News, this book is especially slanted to the needs of political figures, but it offers almost 60 pages of advice for anyone on dressing and making up for TV, along with tips on advanced challenges such as using a teleprompter and surviving a media stakeout at your house. Kremer, John. 1001 Ways to Market Your Books, sixth edition. Fairfield, Iowa: Open Horizons, 2006. For publishers and writers, includes plenty of ways to promote books, some offbeat. Revised and updated every few years. O'Keefe, Steve. Complete Guide to Internet Publicity: Creating and Launch- ing Successful Online Campaigns. Hoboken, N.J.: Wiley, 2002. Copious details on constructing online newsrooms, using dis- cussion groups for publicity, creating online contests, and run- ning chat tours, especially for authors. Parinello, Al. On the Air: How to Get on Radio and TV Talk Shows and What to Do When You Get There. Franklin Lakes, N.J.: Career Press, 1991. Delightful guide to doing your best on radio and TV talk shows by the co-host of a syndicated radio show. Most valuable features: translations of studio hand signals and a list of professions of which producers are wary for guests.