Creating and Distributing a News Release n 67 release makes a faint stab at timeliness, but the substance has just as much relevance last year or next year as now. If you're hoping to spread the word about your expertise, I recommend releasing "ever- green" tips such as this on a regular basis. S AMPLE N EWS R ELEASE #3 For: Creative Ways, P.O. Box 305, Goshen MA 01032. Contact: Marcia Yudkin, 1-800-333-8376, marcia@yudkin.com. FOR IMMEDIATE RELEASE In Today's Nervous Economy, Financial Planners Can Attract New Clients and Encourage Referrals Through Teleseminars April 25, 2008, Goshen, Massachusetts--Despite all the buzz about social media, viral media, and blogging, an incredibly easy-to-use, pre-